Lucky7 Casino Affiliate Program

We invite publishers, streamers, affiliates and marketing partners to join Lucky7's affiliate programme. We see this as a commercial partnership: you bring the audience, we provide the platform and tools to turn traffic into a reliable revenue stream. We work with UK-facing partners and adapt campaigns to local audiences while keeping the process straightforward and transparent.

Programme purpose

Our affiliate programme is designed to build mutual value. The core goal is to create long-term relationships that convert quality traffic into sustainable income for partners and steady, compliant customer acquisition for Lucky7. We focus on clear reporting, fair commercial terms and practical support so partners can scale confidently.

Partnership benefits

Partners gain access to a range of commercial and operational benefits, including flexible commercial models, localised creative assets, and a dedicated account contact. We provide practical guidance on best-performing placements, campaign optimisation and market trends to help you convert audiences in the UK market.

Commission structure

We offer flexible, performance-based compensation that aligns with different marketing strategies. Available options include revenue share, cost-per-acquisition (CPA) and hybrid deals. Terms vary by performance, market and traffic quality, and are agreed individually to suit both parties. Specific percentages and rates are discussed during onboarding and outlined in the partner agreement.

Tracking and reporting transparency

Tracking and reporting are central to the partnership. We provide a partner dashboard with campaign-level metrics, conversion data and transaction histories so you can monitor performance. Regular statements and clear invoicing are issued according to the agreed billing cycle, and we work to resolve tracking or attribution queries promptly.

Marketing tools and support

Partners receive a toolkit of UK-ready assets: banners, landing pages, promotional copy and tracking links. Creatives are localised where needed and updated regularly to reflect seasonal campaigns. Our affiliate team offers onboarding, technical support for tracking, and periodic optimisation tips to help you improve conversion rates.

Long-term cooperation

We aim for stable, constructive relationships. That means transparent contract terms, timely payments and cooperative performance reviews. We encourage open communication about traffic quality, compliance and promotional strategy so we can adapt offers and tools to support sustained growth for both parties.